Madewell Marketing Campaigns
Instagram content + Seeding
#FLASHTAGRAM x #DENIMMADEWELL
Reached out and seeded to 100 influencers to post a #denimmadewell #flashtagram photos at the same time on the same day: 12 PM on Valentine's Day 2014.
#DENIMMADEWELL x ARTIFACT UPRISING
fall 2014 campaign
#Denimmadewell contest: Show your denim love by instagraming a picture of your favorite Madewell denim piece with hashtags #denimmadewell #contest.
The winning snap will receive a $1,500 gift card, five runners-up will receive $250 gift cards, all will be featured in an Artifact Uprising card set available at select Madewell stores.
Artifact Uprising Insta-exhibit at select Madewell stores
Host: Amanda Jane Jones + Kessara in Chicago, IL
Spring 2014 Campaign