Madewell Marketing Campaigns

Instagram content + Seeding


#FLASHTAGRAM x #DENIMMADEWELL
 

Reached out and seeded to 100 influencers to post a #denimmadewell #flashtagram photos at the same time on the same day:  12 PM on Valentine's Day 2014. 

Influencer seeding:

@jen_agogo

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@amerrymishap

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@hackwithdesign

@anneparker

@wideeyedlegless

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@anotherfeather

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@thethingswekeep

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@satsukishibuya

@steffanagram

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@jessiewebster

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@emmatheyellow

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@emily__johnston


#DENIMMADEWELL x ARTIFACT UPRISING

 fall 2014 campaign

#Denimmadewell contest: Show your denim love by instagraming a picture of your favorite Madewell denim piece with hashtags #denimmadewell #contest.

The winning snap will receive a $1,500 gift card, five runners-up will receive $250 gift cards, all will be featured in an Artifact Uprising card set available at select Madewell stores.

 

Influencer Seeding:

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@yossyarefi

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@astrongram

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@bleubird

@melissasonico

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@katekipley

@caseykeasler

EVENTS:

Artifact Uprising Insta-exhibit at select Madewell stores

Host: Amanda Jane Jones + Kessara in Chicago, IL


 

#TOTEWELL

Spring 2014 Campaign

#Totewell contest: Instagram a photo of what’s in your bag or where you’re taking it + use the hashtag #totewell for a chance to win one of three $1,000 Madewell shopping sprees.

@jessiewebster

@yurikaifoundit

@wideeyedlegless

@1956blooms

@canarygrey

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@amandajanejones